Concurrent 103: Advocate, Promote, and Market: The SchoolBased Occupational Therapist as Delegate of the Profession Zahava Friedman, PhD, Rutgers University, Newark, NJ
In America, nearly one in five occupational therapists works in a schoolbased setting. These occupational therapists often serve vital functions on large interprofessional teams of educators and evaluators in schools. School-based occupational therapists, therefore, are uniquely placed, in terms of strong potential,to market the distinct and specialized value of occupational therapy. This poster covers two components of school-based OT marketing: role clarity and value articulation.